Richard Anson

Strategy Director

Richard is Strategy Director at True, Chairman of The Blogger Programme, Non-Executive Director of Old Street Labs, and a Senior Teaching Fellow at UCL’s School of Management.

Richard advises high growth early stage businesses, consults to corporates on innovation and how to act more like a startup, and guest lectures at UCL business school on entrepreneurship.

Natasha Asher-Relf

Marketing Communications Manager

Natasha has over six years' experience in public relations, most recently holding the PR Manager role at LG Electronics. Her background is in the technology and consumer sectors, working for businesses such as Amazon, Panasonic, and Whitbread.

Carien Beyer

Innovation Programme Manager

Carien runs the innovation programme for True's leading industry partner, the John Lewis Partnership. Prior to joining True, Carien worked within the innovation, procurement and marketing departments for some of the largest consumer beauty groups including The Estée Lauder Companies and LVMH, as well as being part of the team that built up beauty-tech business Ruuby.

Richard Brick

Principal - PE

Before joining True, Rich worked on retail mergers and acquisitions for Citigroup, where his focus was on the execution of private equity deals in e-commerce, food and beverages.

Matt Chandler

Commercial Analyst

After working in Alternative Finance at Triple Point Matt went on to co-found a real-time bookings platform catering to the male barbering sector. Matt supports True’s partnership activities and deal flow.

Claire Cherry

Associate - PE

Prior to True, Claire was with Calculus Capital, where she completed six deals including an investment in InspireSport and Jumptastic. Claire is a CFA charter holder.

Tamasha Ginige

Personal Assistant to Founder and CCO

Tamasha has spent her career between London and Australia. Before joining True she was an Executive Assistant at Virgin Unite, the charitable arm of the Virgin Group.

Taos Grisdale

Early Stage Investment Analyst

Taos supports True’s early stage investment activities. Prior to True, he was on the graduate scheme at Terra Firma and also spent a year on Aldi’s area management accelerator programme.

Deepak Jayaraman


Deepak leads international expansion activities for True. Prior roles have seen him lead early stage investment deals, conduct M&A transactions and manage other global engagements for a variety of noteworthy institutions. Previously, he served as EMEA Head of Corporate Engagement for Goldman Sachs where he built a widely acclaimed UK company late stage accelerator. Prior to leaving the US in 2006 he was an investment banker at J.P.Morgan in New York City and a corporate Lawyer at Mintz Levin in Boston.

Oscar King

PE Investment Analyst

Prior to joining True as a graduate, Oscar undertook placements at Downing LLP and Adam Street Advisers.

Ben Kirby

Director - PE

Prior to True, Ben was an investor in the London team at BGF leading investments into both private and listed businesses. He has also worked within the private equity teams at Greenhill, Goldman Sachs and Octopus Ventures. He started his career at KPMG and is a qualified ACA.

Jessica Lamb

Operations Assistant

Jessica looks after the needs of the office and the True team. Jessica has worked in several retail and hospitality roles, most recently leading the reception duties at a busy City gym.

Archie Mason


Archie previously lead JLP Ventures, the innovation team of the John Lewis Partnership, and prior to that was Head of Growth for the Convenience division of Waitrose. Archie started his career at PwC focusing on corporate strategy consulting and commercial due diligence, and is ACA qualified

Serena McCutcheon

Head of Operations & EA to Founders

Before True, Serena was an Executive Assistant at Global Insurance firms JLT Specialty and Zurich Insurance.

Will Pearson


Will began his career at Deloitte, meeting Matt and Paul in the process, and subsequently spent twelve years at GE Capital holding several CFO and senior finance roles.

Sebastian Pikand

Venture Capital Analyst

Before True, Sebastian founded an EdTech SaaS business that has ca. 100 paying schools and raised >400k. He is a product and marketing focused founder with skills in working with machine learning technologies.

Alexandra Robertson


Alex is the first face you see at True, welcoming all True guests and responsible for the smooth running of the Hub. Prior to True, Alex worked in the hospitality sector completing a winter season working as Head Chalet Host in Austria.

Chris Spira

Operating Partner

Chris is an experienced strategist and operator, who advises branded business on growth and turnaround situations in the premium/luxury consumer goods space. He has been a CEO, board member and independent consultant to 70+ businesses, particularly fast-growing, creatively-driven businesses, working mostly with founders and business owners.

Oksana Stowe

Principal - Early Stage Investment

Before True, Oksana worked at Goldman Sachs, Morgan Stanley and Moelis & Co within M&A investment banking, and Oakley Capital where she advised fast growing disruptors such as The Hut Group and Just Eat.

Mike Tattersall


Mike heads up True’s leading industry partner programme. As a PwC chartered accountant, Mike worked with BAT, Glaxo, SAB and Associated Newspapers. Then, at investment bank, Cazenove, he led advisory relationships, including ones with Tesco and Booker, focusing on research. He was also involved in the IPOs of Burberry and Inditex. Mike moved to UBS where he advised Sainsbury's and Greggs and led Ocado’s IPO.

Kim-Marie Visser

Head of Marketing

Kim has spent over ten years working in public relations and marketing, representing consumer brands such as EE, Panasonic, Logitech and Nikon. Kim joined True in 2016, leading all marketing, communications and events.